Want to stand out from the crowd? Think outside the box with event partnerships.

Who would have thought the sport of water polo could host an event (outside the Olympic Games and outside Europe) which reached millions? The very fact that it is water polo actually worked in its favour. And the very fact that a limited number of creatively minded partners backed a unique concept gave them a greater voice than with the sold-out sports where corporate sponsors’ voices can be lost amongst the crowd… keep reading HERE

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